**Case Study**

# Speccio Leadership Group – when Lone Rock Point helped establish an initial brand and website in a month for a new venture in forward thinking leadership consulting.

After a storied history in public service including 33 years at NASA, Deb Feng recognized the crucial importance of establishing a strong digital presence when starting her next venture. She understood that a well-designed website and a consistent branding strategy would be vital for attracting and engaging their target audience. However, Deb found herself at a roadblock – she desired a minimalistic design yet lacked a concrete vision for their brand. It was Lone Rock Point’s task to uncover her unique story and translate it into a visually stunning online experience.

###### strategy and solutions

## Brand guidelines

A logo design and supporting brand book introduced the company as being “exciting”,”trustworthy”,”ethical”, and “helpful”.

## Gutenberg block editor

This allowed for a no code approach to layout building and content publishing

### Brainstorming the design

Stakeholder interviews to develop a design brief.

### Exploring the UX

Site wireframes of primary landing pages

Logo design

Simplified brand book defining color palette and typography

### No-code WordPress implementation

Astra WordPress theme

Spectra Block Library

Gravity Forms

Exploring different bland schemes for Speccio

Final Speccio Leadership Group Logo

“ **Lone Rock Point’s deep expertise ensures the highest level of quality and professionalism and their nimbleness allows them to swiftly adapt to any situation.**“

Deb Feng  
Speccio Leadership Group